This past Friday I received a fairly interesting phone call from a local Realtor. One that did not truly hit me until I replayed that conversation in my head this past weekend. You see, Friday was a home closing day for me at "The Cottages," and that usually consumes most of my time during the day.
What was so unique about this particular phone call was not the conversation itself; it was the larger, philosophical questions that came from the replaying of that conversation. Like most professions, Realtors utilize large blocks of numbers to create averages, and then apply these very black and white numbers to everything. For example, in the entire Ahwautkee marketplace this year, 660 homes have sold, with a low price of $75,000 and a high of $2.1 Million. This creates an average of approximately $161 a square foot. But this is just an average, based upon many other averages. For example, the same areas homes had an average square footage of 2,065 feet. Or were an average age of over 10 years old.
So from this perspective, this particular agents question to me was very valid.... How did you sale a home with an average square footage prices between $210 and $275? And my response was to please come out and take a look at our homes.
Real Estate is about so much more than number averages. It really is about three real estate fundamentals..... Location, quality and amenities.
The problem with averages is that they do not take in the quality and amenities into account. For example, how do you compare a typical home with aluminum framed windows with a retail cost of around $4,000 and one with wood clad windows with a retail cost of $25,000? How do you put a price on a home that consumes 20-30% less energy per square foot than those other older homes? How do you put a price on a new home, in a great location, surrounded by no other new homes to compare them too? What price do you put on the ability to truly customize the interior of your new home?
Do not get me wrong, I believe that those big picture numbers do help, by giving us a larger macro perspective and a base in which to work off of. But those macro perspectives very rarely apply specifically to the individual units or on a micro perspective. That is the reason why appraisers utilize specific "Comps", our very similar homes when evaluating the price of a particular home.
So next time you see a salacious headline in the paper or on the news....... make sure you really dig deep into the numbers to see the whole picture, and not just what someone wants you to see.
-Jason Kush-